Anyone for tennis? You chuffing well should be with our new markets

Innovation is Paddy Power's middle-name. Paddy Stone Cold Innovation Power to be precise.


The pros of the ATP and WTA tours are limbering up for a fortnight on the baked Parisian clay, and once Rafa Nadal’s won his umpteenth French Open, they’ll all toddle off to Wimbledon for a few weeks of John McEnroe saying too much, Tiger Tim saying nothing at all, and Sue Barker struggling not to say how much she just bloody loves Cliff Richard!

I can barely contain my excitement.

Of course, it’s not just great because you get a few weeks of wall-to-wall tennis on the box. You can also smash a few winners at Paddy’s dodgy backhand by picking out the sharpest seeds and quality qualifiers among the grand slam fields.’s tennis markets are better than ever

And now, mugs that we are, we’ve only gone and given you even more markets to bet on.

Yes, I know, short of offering odds on how many Nick Kyrgios expletives it’ll take to cause an umpire to pass out from shock on court, how could we possibly better our tennis offering?

Well, the brains of the operation at Power Tower have somehow wrung even more value propositions out of tennis matches by adding a series of new lines and markets just in time for strawberry and cream season.

We’re the first to offer markets on the number of aces and double-faults in games, for instance. And, just in case any grand slam-winning stars are thinking about crunching a few racquets into a million pieces because of a line call, a reminder that the umpire’s decision will be final.

So there.

You can bet on who’ll have the most aces in a match, how many aces a player will serve, as well as the total number of aces in a match. Pretty nifty, though I think we’ll all agree it’s a damn shame this wasn’t around in Goran Ivanisevic’s time.

We’d all have made a fortune on him.

9 Jul 2001: Goran Ivanisevic of Croatia after winning the men’s final during The All England Lawn Tennis Championship at Wimbledon, London. DIGITAL IMAGE Mandatory Credit: Clive Brunskill/ALLSPORT

Sure, it’s great Goran, but keep your shirt on, yeah?

You can also now bet on the type of point that’ll play out next, whether it’ll be an ace, a rally or a fault. And we’re now settling our tennis markets faster than ever before – including set and game handicap markets. And we’ve reduced our bet delays in-play, so you can now get your bets on quicker than Princess Michael of Kent and her crew in the royal box polish of Nebuchadnezzars of champagne in the royal box.

TOPSHOT – Britain’s Catherine, Duchess of Cambridge jokes with her husband Britain’s Prince William, Duke of Cambridge in the Royal Box before South Africa’s Kevin Anderson plays Serbia’s Novak Djokovic in their men’s singles final match on the thirteenth day of the 2018 Wimbledon Championships at The All England Lawn Tennis Club in Wimbledon, southwest London, on July 15, 2018. (Photo by Glyn KIRK / AFP) / RESTRICTED TO EDITORIAL USE (Photo credit should read GLYN KIRK/AFP/Getty Images)

And in case all of these improvements have your head spinning like, well, Princess Michael of Kent when she stands up in the royal box, we should just remind you of our positively Mother Teresa-like generosity when it comes to player retirements.

If a player has to abandon their match due to injury we pay out on the player who goes through as the winner and void all bets on their opponent – meaning that game occurrence is completely risk-free for our punters.

Yes, yes, not all heroes wear capes, You’re too kind.

So grab a set of new balls and get your racquet strings tightened because it’s game, set and match for Paddy Power customers when it comes to betting on tennis.

Want to bet on our new tennis markets? get over to now

What do you think?