Southend United have become the fourth team to join our Save Our Shirt campaign – following Huddersfield Town, Motherwell, and Newport County.
— Paddy Power (@paddypower) July 22, 2019
It means that, though the Shrimpers are sponsored by us here at Paddy Power, their shirts will bear no sponsor’s logo.
We may be Southend’s front of shirt sponsor and main partner, but will not put their logo on the shirt, perimeter boards, or interview backdrops, as part of their commitment to ‘unsponsor football’.
Southend United Head of Commercial, Rhys Ellingham was pleased to welcome us as a main partner: “This is a record-breaking deal for the club, commercially, but also a huge victory for the fans and everyone associated with Southend United.
“We’ve been patiently waiting to announce that we are joining Save Our Shirt, and are delighted to return our kits to the fans this season. We encourage all other clubs and sponsors to join the campaign.”
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— Southend United (@SUFCRootsHall) July 18, 2019
Meanwhile, our spokesman Paddy Power said: “Another day, another shirt saved – we’re delighted that Southend United have joined our Save Our Shirt campaign, making it four British clubs who have been unsponsored by Paddy Power for this season ahead.
“As a sponsor, we know our place – and it’s not on your shirt.”