We love a bit of mischief round these parts, they usually come in the form of a publicity stunt and can sometimes involve members of staff being held at gun point! So here’s a collection of some of our most controversial work to date. Enjoy!
1. Bendtner gets lucky (2012)
Portugal may have finished 3-2 winners in their Euro 2012 Group B clash with Denmark in Lviv but Nicklas Bendtner enhanced his reputation with a brace of headers which kept his side in the game. And he happened to be wearing a pair of Paddy Power lucky pants as he did it.
We here on the Paddy Power Blog are not saying that Nicklas Bendtner scored twice because he was wearing his Paddy Power Lucky Pants but we’re definitely taking credit for the second one. Of course, the fact Serbia were fined less for their racist fans just makes Nicklas a saint in our eyes.
2. Orange is the new Black (2016)
Ah the US election, remember that? What a life affirming and joyous occasion it turned out to be. A year of riots, Trump rallies, violent clashes, hacking scandals and pussy grabbing admissions culminated in the biggest political pay out in Paddy Power history.
Back when we all expected Hilary to win and saw Trump as nothing more than a bit of a laugh, we erected this sign in Dublin City Centre.
3. The sky’s the 140-character limit (2012)
Paddy Power decided to take to the skies above the Medinah Country Club (USA) to deliver the world’s first ‘sky tweet’ campaign in support of Team Europe at the 2012 Ryder Cup tournament. It wasn’t long before everyone at the course saw what was happening and Sky Sports started to broadcast the sky tweets live on air to viewers at home. It was so good the BBC repeated the tweets during their Sports Personality of the Year awards ceremony on Sunday, December 16. Thanks, Beeb.
4. Paddy goes to Rome (2005)
We had been betting on who would be next Pope for a number of years, and when John Paul II was obviously very ill, interest in his successor soared. When Pope John Paul II died, there was a period of mourning in Rome and the world’s media were camped in Rome with nothing to talk about. We thought it would be a good idea to give them a story. So, a fresh faced, Paddy Power (pictured below) and Head of Mischief Ken Robertson packed their bags and jumped on a plane to Rome. They went straight to St Peter’s Square, set up a bookies stand and began shouting odds. There was huge interest from the public in Rome as everyone wanted to know who the bookies thought would be next Pope. The media caught the bug too and over the course of three days they were interviewed on more than 90 international TV networks. The highlight of the adventure was when Ken had a gun pulled on him by a member of the Italian Secret Service, he somehow managed to evade capture.
5. Cheltenham goes a bit Hollywood (2010)
Paddy Power had a 50ft Hollywood-style sign erected on Cleeve Hill for the Gold Cup at Cheltenham. Tewkesbury Borough Council said the sign did not have planning permission. “We’re pretty excited about it, it’s probably going to be a bit of a tourist attraction for the area,” said Paddy, before being forced to remove the sign.
6. Tearing golf a new US-AHole (2016)
It’s difficult to find someone who is loved on both sides of the Atlantic these days, it takes a special type of personality. Our Ryder Cup 2016 mischief needed someone who could fit that bill, we think we found the perfect #USAHOLE in Piers Morgan. Here he is showing his support for eventual winners Team USA.
7. You’ve Been Punked (2014)
In an effort to make the Brit Awards at least a little interesting we took two interns, filled them full of booze, dressed them up like internationally renowned dance act Daft Punk and pushed them out of a limo onto the red carpet. To our joyous surprise the media and event organisers were so thrilled at the idea of having the elusive Daft Punk at the event that they didn’t think to check for tickets or ID. It wasn’t until our interns dropped their trousers to reveal their Paddy Power Lucky Pants that they were finally rumbled.
8. Eur Having A Laugh Farage (2014)
In the aftermath of Britian voting to leave the EU this video seems even stranger to watch than before. We teams up with Brexit poster boy Nigel Farage, a man never liked Europe, and convinced him to get behind Team Europe for one afternoon in the run up to the 2014 Ryder Cup. Who knows, maybe if we got Boris instead this whole Brexit thing would never have happened.
9. An Entirely Different Statue of David (2014)
Never ones to miss a knife-twisting opportunity, the week David Moyes was given the old heave-ho from Old Trafford we celebrated his tenure with those fans who truly appreciated the work that bad been done there by the Scot. Liverpool fans. We had a statue of Moyes commissioned and sent to Anfield for the fans to enjoy.