The CBB launch show produced a surprise favourite – with American R&B singer Ray J proving popular amongst housemates and viewers.
Just a few seconds into his introductory clip, he was keen to bring up his famous love-making session, shouting: “You might know me for my music, TV shows and my d**k!”
Having started as a 33/1 rank outsider, the co-star of the Kim Kardashian sex tape made a positive impact, and has been cut into 10/1 to win the series.
He’s behind early favourite Calum Best in the betting, who went from 6/1 to 11/4, after viewers reacted positively to his reaction to his mother, Angie, arriving in the house.
The least popular contestants were footballer Jamie O’Hara – who slid from 12/1 to 20/1 – and model Jasmine Waltz, whose price slipped from 20/1 to 50/1.
When you’re having a really great time in the #CBB House…
And then your mum walks in. pic.twitter.com/Dt6oEbmgyS— Big Brother UK (@bbuk) January 3, 2017
Spokesman Paddy Power said: “After the All Stars’ decision to edit Stacy out of the show, I was tempted to remove her from the betting altogether – especially as no one knows who she is anyway.
“Ray J had made a surprisingly good impression. But, then again, this is a chap who charmed Kim Kardashian into bed. And that isn’t easy, unless you’re rich, famous, or holding a camera.”
To win Celebrity Big Brother 2017
11/4 Calum Best
5/1 Speidi
7/1 Austin Armacost
10/1 Ray J
12/1 Bianca Gascoigne
12/1 Coleen Nolan
14/1 James Jordan
14/1 Brandon Block
18/1 Angie Best
20/1 Jamie O’Hara
20/1 James Cosmo
22/1 Stacy Francis
33/1 Nicola McLean
50/1 Jasmine Waltz
- For the full market, please click here.