We’ve engaged in some mega-scale mischief in advance of the Ireland v England Six Nations clash at Dublin’s Aviva Stadium this weekend.
We erected four giant signs scattered across different locations in the country’s capital to stir up some pre-match banter between two of the most famous rivals in the tournament.
Also, given that there’s been a dramatic surge in the number of applications from UK citizens eligible for Irish passports due to Brexit, we’ve transformed our Baggot Street retail store into ‘Paddy Power’s Passport Office’, to make sure English fans leave with a consolation prize if (and hopefully when) Ireland win on Saturday.
Between the latest Brexit developments and the accusation made by Eddie Jones’ assistant coach John Mitchell earlier this week that Ireland would attempt to ‘bore the s***’ out of England, we decided to step in and make sure that their visit to Dublin will be anything but dull as they arrive.
Plus, the English have been being boring the s*** out of us with their Brexit waffle ever since the referendum.
The signs, which are cranking up the banter in the run up to the highly anticipated match, have been placed at prime locations near Grand Canal Dock, Baggot Street, Donnybrook and Ballsbridge.
Paddy Power’s Rugby Ambassador Simon Zebo will also pay a visit to Paddy’s ‘flagship’ Passport Office on matchday for a special preview of the match tomorrow afternoon.