Paddy Power caused a sensation on the Brit Awards red carpet on Wednesday night with their very own Daft Punk lookalikes. After mingling with pop royalty such as Beyonce, Katy Perry and some fella from One Direction, our lads surprised onlookers by whipping off their trousers Chippendale-style to reveal a fetching pair of Paddy Power’s world famous Lucky Pants.
Kitted out in Daft Punk’s trademark helmets and flanked by a pair of faux PR floozies, the pair breezed in front of the world’s media without raising so much as a sniff of suspicion from the O2’s burley looking security team before pulling off the biggest Brit upset since Jarvis Cocker moonied Wacko Jacko back in 1996.
‘We agree with what Noel Gallagher said about the Brits last year’, said the only Paddy Power PR employee who loves watching the pop awards and is an avid One Directioner. ‘The event could do with a bit more craic. It’s about as rock’n’roll as a baby shower.’
‘We decided to drop our trousers early and get out of there as our Daft Punk lookalikes were gagging to get to the pub to watch the Arsenal game. We tried to take One Direction with us but they didn’t have any ID.’
We don’t blame you if you didn’t see it, in fact we’d be extremely concerned if you were watching the Brits instead of some tasty Champions League football. So to fill you in, here are a few pictures of our Daft Punk lookalikes to show you how the stunt unfolded. After all, it’s likely to be the most searched for Brit moment since Geri Halliwell’s wardrobe malfunction in the late 90s.
We made one of the graduates buff those helmets for three days straight.
Our men on the ground ready for action. Brian O’Driscoll would be jealous of those quad muscles. Look at them. Incredible.
Heading in to the Brits, the sight of French duo Daft Punk clearly caused a stir amongst almost everyone. We say almost. The guy on the left isn’t bothered.
Up all night to Get Lucky Pants! Live from the red carpet.
The Brit Awards were well and truely Daft Punked.
Twitter promptly exploded. A lot of people got the stunt, and plenty more were left quite confused about why Daft Punk weren’t wearing any trousers…
Hahahahaa, @paddypower sending two blokes dressed up as Daft Punk in their lucky pants to the Brits is amazing! pic.twitter.com/xXh7e1iwpV
— Bobby Jackson (@Bobby__Jackson) February 19, 2014
DAFT PUNK ARE HERE. AT THE BRITS. DAFT PUNK.
— Connor (@connorpwillis) February 19, 2014
PR Stunt of the Day: Paddy Power gate-crash The Brits red carpet dressed as Daft Punk and reveal their lucky pants pic.twitter.com/4Pzq6vOIdF
— Andrew Bloch (@AndrewBloch) February 19, 2014