The winner of the Paddy Power Plate will be presented with the world’s first uranium enriched trophy at the Cheltenham Festival on Thursday. We’re known for our quirky trophy designs of course and we has used techniques dating back to the 1930s to create another unique prize, which is definitely, absolutely, entirely safe… honestly.
Scientists in the 1930s realised that adding uranium to glass creates a material which glows a spooky shade of luminous green under UV light, and – never one to pass up the opportunity to play on our famous brand colours – we have taken inspiration from the practice to create a design which is truly eye-catching and only negligibly radioactive.
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In another world first, the public will be able to get their hands on a replica of the uranium enriched trophy through a giveaway – something unprecedented in the 160-year history of the Cheltenham Festival.
The replicas will be presented in a custom-built presentation box containing built-in UV lights to illuminate the trophy, whenever the box is opened.
Yes, we really have made a trophy out of uranium, but don’t panic, it’s not dangerous! We ran it under a Geiger counter, and while the readings were twice as high as you would find in the atmosphere around us, it’s perfectly safe and we’re not expecting any fallout from the move.
We’ve always liked creating weird and wonderful trophies, but even for us going down a radioactive route is a bit of a surprise. I guess we’re just fission for likes (would be like us, would it?).
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