Mural magic: Celebrate Ruby’s return by winning a trip to Cheltenham 2018

All you need to do is capture a picture of our Ruby tribute murals displayed on Dublin’s Lower Mount Street and post it to Twitter or Instagram …


Like some Dubliners, Paddy Power are not ones to miss an opportunity – so while everyone else was fighting over bread and milk last weekend, we created a masterpiece in Dublin City Centre.

With Cheltenham just days away, we’ve celebrated champion jockey Ruby Walsh’s imminent return to the saddle in fitting style, with a huge tribute to him in the capital city.

The horseman has been engaged in a colossal attempt to recover from his leg break – sustained before Christmas – to be race-fit for next week, when the Greatest Show on the Turf kicks off on Tuesday March 13.

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So as a tribute to his gallant efforts, we felt it was only right to show the Irish public’s appreciation by creating an epic image of Ruby on the side of a building in the capital with the help of famed artist collective SUBSET – just to show him our love.

“This has been the greatest cliff-hanger since Who Shot JR on Dallas. We’ve been on a knife-edge waiting for Ruby’s return and now it’s imminent,” spokesman Paddy Power said.

“I was suffering from extreme cabin fever over the weekend, so while everyone else was trying to dig their way out from under several feet of snow to fight over bread and milk, we did this.”

The artwork features an image of Ruby on the front of a building, that is home to The Punnet Food Emporium on Lower Mount Street and a second of Faugheen, located just around the corner.

When we revealed the tribute to the man himself this week, Ruby seemed suitably impressed: “That’s a bit dramatic, isn’t it? The likeness is remarkable – bar the smile. If I’m grinning like that by the time the  Gold Cup rolls around next Friday I’ll be a happy man. I’m taking no responsibility for any possible pile ups on Lower Mount Street in the meantime though.”

Having gone to all of that effort, and to encourage racing and sports enthusiasts alike to engage with the (master)piece, Paddy Power are giving fans the chance to see Ruby in action at Cheltenham by offering an all-expenses paid trip for two to the 2018 Cheltenham Gold Cup.

Here’s how to enter:

Fans are asked to capture a picture of the artwork from the perfect position marked by Paddy Power on the path opposite the piece and post it to Twitter with the #rubysreturn tagging @paddypower or on Instagram with the #rubysreturn @paddypowerofficial to be in with a chance to win the prize.

The competition closes at 12pm on Friday March 9.

“In the meantime, we hope the people of Dublin and further afield will enjoy the artwork and hopefully Ruby will continue to bring a smile to everyone’s face at the Cheltenham Festival,”  Paddy Power added.

* For full terms and conditions read here.

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