Paddy Power have followed up their hoax Huddersfield Town shirt by trolling West Ham during last night’s Carabao Cup clash with Newport County.
The League Two outfit are one of five teams ‘unsponsored’ by Paddy Power this season, as part of the bookmakers’ Save Our Shirt campaign, which was launched by the now-infamous Huddersfield Town ‘sash’ shirt last month.
PP also refused to use their logo on last night’s pitch-side advertising boards – putting in its place a series of cheeky messages, poking fun at West Ham.
Amongst the messages spotted during TV coverage of the second-round fixture were:
The only Brand we want to see tonight is Russell
There’s no way we’d be on your shirt
Guess which team we unsponsored?
Newport County 1 – 0 Sponsor Logos
We know our place, and it’s not on your shirt
Save YOUR Shirt
Spokesman Paddy Power said: “Newport County’s kit was designed by revered football shirt expert, and Newport fan, Neil Heard – and we think it looks absolutely beautiful.
“As a sponsor, we know our place, and it’s not on your shirt.”
For more information on the Save Our Shirt campaign, please visit https://www.saveourshirt.co.uk/
The other teams who have been unsponsored by Paddy Power are Championship side Huddersfield Town, Scottish Premiership outfit Motherwell, League One’s Southend United, and League Two team Macclesfield Town.