Ad-Vent! Introducing Paddy Power's World Cup Christmas advert

Move over fancy department stores and fizzy drinks companies, Paddy’s entered the Christmas TV ad war and delivered a cracker.

We’ve revealed the true meaning of Christmas as the world prepares for a festive season basted in World Cup juiciness, served with a side of Southgate.

And you can watch the spectacle in full on the embedded video below right now.

Celebrating the unprecedented advent of football and festive traditions colliding, we’ve sidled up to the usual crimbo clichés and duly ripped them to shreds.

With the help of Shameless star David Threlfall’s unmistakable voice, Paddy’s delivered a festive delicacy, dropping scenes that pay homage to football’s most iconic moments all wrapped up in Christmassy paper and tied in a bow.

Flares clash with turkeys, lads get their knits out, we see what happens when a Christmas carol organist goes rogue, football-obsessed nans kneel before football managers, and England great Peter Crouch collides with a bouncer in a reimagining of a tale as old as time itself as the striker struggles to find room at ‘The Inn’.

We’ve pushed the boundaries of bedlam, with everything, including patrotic sprouts, on the table.

From kitsch crockery, a World Cup edition of Charades, Christmas jumpers and even a special festive light display of that famous Frenchman who delivered an iconic World Cup memory that sticks in the head!

And, in an all-out display of patriotism, Paddy is offering a free Bet Builder on all England games, meaning the better England do, the more Paddy has to cough up. Tis the season for giving after all.