WATCH: An inside look at our 2018 CONIFA World Football Cup plans

Here at Paddy Power, we’re proud to say there are some wonderfully creative minds on our marketing team.

Every ‘ideation session’ in Power Tower serves up a veritable smorgasbord of red-hot schemes, plans and proposals. As you’ll see from the below footage from a recent meeting to discuss ideas for the 2018 CONIFA Football World Cup, for which we are the title sponsors.

Marvel at the majesty of our collective brainpower:

We are delighted to announce that we are sponsoring the CONIFA World Football Cup in London this summer.

Find out more: https://t.co/YqcwIPpOab pic.twitter.com/IkIhkIl2mm

— Paddy Power (@paddypower) March 21, 2018