With the eyes of the world on Floyd Mayweather and Conor McGregor as they weighed in last night, little did they know Paddy Power’s Las Vegas punt was about to pay out big time.
After agreeing a back-office deal at Mayweather’s gentleman’s club Girl Collection, it was actually seeing Floyd in his underwear that we were interested in.
With betting being an intrinsic part of the fight, we simply had to be involved. The obvious route would have been to work with McGregor, but at Paddy Power we like to do the unexpected.
Wake up Conor. It's all over. pic.twitter.com/xPTwmDhBmO
— Paddy Power (@paddypower) August 26, 2017
We have a proud heritage of ‘WTF?’ moments centred around mind-boggling collaborations and Floyd Mayweather Jr fits in perfectly with that. So we stayed true to form last night as Money took to the scales in his glorious custom pair of Paddy Power Lucky Pants.
Needless to say, Conor McGregor supporters were notoriously unhappy with us backing one of boxing’s biggest icons in – of all things – a boxing match.
Let’s give you a taster:
Hope McGregor smokes him now and stings you's for millions! #Sellouts
— Erin go bragh! (@paulmac1888) August 26, 2017
The biggest heel turn since ?? pic.twitter.com/YjgEy8Azn0
— Lundy (@Lundy1991) August 26, 2017
— Cíarán Byrne (@ciaranbyrne86) August 26, 2017
@paddypower gonna need those pants back after conor has em down tomoz night
— Chris Jones (@AnTaGoNiSeR666) August 26, 2017
Fan denial ?? pic.twitter.com/VgUhwU21e1
— Luke Orru (@lukeorru) August 26, 2017
Floyds great,great,great aunt sells avon
— Gareth Mackey (@Mackatronic) August 26, 2017
— Michael McClorey Ⓜ (@MichaelMcClorey) August 25, 2017
You've gone full Oliver Cromwell here lads. Absolute snakes.
— Stephen Patten (@StevePatten) August 25, 2017
Paddy power with a heel turn the @WWE would be proud of. Why paddy why?
— Keith McNamara (@Keith_Mac39) August 25, 2017
I just had a terrible vision of Hillary Clinton was wearing @paddypower underwear on election night.
— Matty Craze (@MattCraze) August 25, 2017
Some fans did see we had our Money in the right place though:
Yes, Lord Bendtner and Paddy. pic.twitter.com/17nZnYVRCj
— Abhimanyu (@abhimanyu192) August 26, 2017
— Scott (@MicroscoftPaint) August 25, 2017
Good job Paddy, feck the haters, let them delete their app! Don't see any competitor logos anywhere? Brilliant marketing
— Eggi Ward (@EggWard888) August 25, 2017
Classic Paddy. Love it!
— ICB-Don (@DudeMclynn) August 26, 2017
Haha the cry baby McGregor fans raging over this. Great stuff paddy?
— Glynathan (@Glynathan) August 25, 2017
Brilliant from @paddypower as usual ?
— stephen O C (@steveOc7) August 25, 2017
Paddy power is now famous in America
— Vinny Durham (@realvinnydurham) August 26, 2017
Lot of people don't seem to realise PP is a business. Should they make Ireland odds on favs against Germany in football too? For patriotism?
— Cora (@CoraMcNabb) August 25, 2017
But, then came the snake emojis and they haven’t stop coming since:
Sell outs ??? pic.twitter.com/EaFVe4VaHi
— *** (@ManLikeRomelu) August 26, 2017
— John Newton (@newts1985) August 25, 2017
— Connor Bailey (@Connorbailey87) August 25, 2017
— Ryan Lewis (@Ryan_Penguin98) August 25, 2017
Snakes ? ????
— Owen carlile (@OwenCarlile) August 25, 2017
— Colin Magee (@ColinMagee1) August 25, 2017
The inventor of the snake emoji is a proud man tonight. #PPinVegas ?
— Paddy Power (@paddypower) August 25, 2017
Then there were those that slightly GOT ahead of themselves…
????? no loyalty to your own so why should we be loyal to you? ??????
— . (@LacaNewSigningg) August 26, 2017
Those are dragons ? ?
— Michael (@McArtist93) August 26, 2017
Watching to much Games of thrones of late ??
— . (@LacaNewSigningg) August 26, 2017
To be fair, even the odds suggest McGregor is a huge underdog tonight. However, if he shocks the world we’ll be see plenty more where these tweets came from.
We may just lock Paddy in the octagon with The Notorious One too, if he’ll still talk to us that is…